Privacy Policy

1 Information We Collect

PlanFinder is designed to work without requiring you to create an account or provide personal information. Here is what we may collect:

Information you provide voluntarily:

• Quiz answers (data usage, budget, network preference) — stored only in your browser's session storage and never sent to our servers
• Contact form submissions (name, email, message) — only when you choose to reach out to us

Information collected automatically:

• Browser type, device type, and operating system (for compatibility)
• Pages visited, time spent on pages, and links clicked (via analytics)
• Approximate geographic location (country/city level — not precise GPS)
• IP address (used for analytics and fraud prevention, not stored permanently)
• Referring website (to understand how users find us)

2 How We Use Information

We use the information collected for the following purposes:

• To deliver plan comparison results and recommendations based on your quiz answers
• To improve website performance, fix bugs, and enhance user experience
• To understand aggregate usage patterns (how many people use each feature)
• To respond to contact form inquiries and support requests
• To serve relevant advertisements through third-party ad networks
• To comply with legal obligations

We do not use your information to:

• Send unsolicited marketing emails or spam
• Build individual user profiles for targeting
• Sell or rent your data to third parties for their marketing
• Make automated decisions that affect you legally

3 Cookies & Tracking

We use cookies and similar tracking technologies to operate and improve our website. A cookie is a small text file placed on your device.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. For more information, visit allaboutcookies.org.

4 Third-Party Advertising

PlanFinder displays advertisements served by Google AdSense and related Google advertising products. These ads help us keep the website free for all users.

• Google uses cookies to serve ads based on prior visits to our site and other sites on the internet
• Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the Internet
• You may opt out of personalized advertising by visiting Google Ads Settings
• You can also opt out via the Network Advertising Initiative opt-out page

5 Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:

• Service providers: Analytics and advertising partners (Google Analytics, Google AdSense) who help us operate our website under strict data processing agreements
• Legal requirements: When required by applicable law, court order, or government authority
• Business protection: To protect the rights, property, or safety of PlanFinder and its users
• Business transfer: In the event of a merger or acquisition, user data may be transferred as a business asset (you will be notified)

6 Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Opt-out of advertising: Opt out of personalized advertising through Google Ads Settings
• Withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

7 Children's Privacy

PlanFinder is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at [email protected] and we will delete it.

8 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of PlanFinder after changes are posted constitutes your acceptance of the updated policy.

9 Contact Us About Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• General Contact: [email protected]
• Response Time: Within 30 business days